1. Wordmark Logo - A wordmark logo uses text only, featuring the company’s name in a stylized font. This type relies on typography to convey the brand’s personality, with fonts ranging from elegant and professional to bold and playful. Brands like Google, Coca-Cola, and FedEx use wordmarks effectively. It’s ideal for companies with unique or memorable names, allowing the name itself to become the primary visual identity. Simplicity makes wordmarks versatile and scalable across mediums like websites, packaging, and merchandise.

2. Lettermark Logo - Lettermark logos consist of initials or abbreviations, focusing on simplicity and memorability. They are often used by businesses with long names, distilling their identity into a clean, iconic design. Examples include IBM, HBO, and NASA. The font and design style play a crucial role in conveying the brand’s tone, whether modern, classic, or futuristic. Lettermarks are effective for building brand recognition and work well across digital and print media due to their minimalism and adaptability.

3. Pictorial Mark - A pictorial mark is an icon or graphic symbol that represents a brand, often instantly recognizable and timeless. Examples include Apple’s apple, Twitter’s bird, and Nike’s swoosh. These logos rely on strong imagery to communicate a brand’s values and identity. Pictorial marks are ideal for brands aiming for simplicity or global recognition. For newer companies, pairing the icon with text initially helps establish the connection between the symbol and the brand name.

4. Abstract Mark - Abstract logos use geometric shapes or custom designs that don’t directly represent recognizable objects. They emphasize creativity and allow brands to convey ideas, values, or emotions uniquely. Famous examples include the Adidas trefoil and Pepsi's circular design. Abstract marks are versatile and can be tailored to stand out in competitive markets. However, their meaning is often built over time through consistent branding and marketing efforts.

5. Mascot Logo - Mascot logos feature illustrated characters or figures that represent a brand, often making it approachable and family-friendly. Common in food, sports, or entertainment industries, examples include KFC’s Colonel Sanders and Michelin’s Bibendum (Michelin Man). Mascots create a personal connection with audiences, often appearing in advertising and promotions. These logos work best for brands aiming to be playful, friendly, or nostalgic, though they may require supplementary text for full recognition.

6. Combination Mark - Combination marks include both text and a symbol or icon, working together harmoniously. They offer versatility since the elements can be used together or separately. Examples include Burger King, Lacoste, and Doritos. This type of logo ensures flexibility across platforms, as businesses can choose to emphasize the text or the graphic depending on context. It’s ideal for brands that want a comprehensive and recognizable identity.

7. Emblem Logo - An emblem logo combines text and imagery within a single design, often resembling a badge or crest. Examples include Starbucks, Harley-Davidson, and NFL teams. Emblems have a traditional feel and are commonly used by schools, organizations, and government bodies. Their intricate designs lend a sense of authority and heritage, though they can be less versatile in smaller sizes or digital formats.